Sustainable Consumption & Production, is goal number 12 of the UN Sustainable Development Goals. The tourism industry in general and the hospitality industry in specific are unmindful of these goals, which are essential for the planet. Consumption & production in the areas of energy, water, waste, architecture and the food/procurement chain are disproportionate to the value the sector adds back to the economy. As an example, hospitality being a high margin industry can now afford to move to renewable energy technologies, as they have become commercially viable, consume less water, process their waste, move towards low embodied energy buildings and reduce the carbon impact in their procurement strategies.